A Filter for Your Skin
Top of the line filter
For your skinFLAME's proprietary blend of activated charcoal pulls dirt and toxins off your skin and out of your pores. Regular soap only cleans the surface.
4.89 stars from 475 reviews
Live fire tested on real firefighters
Bundle and save
Build your decon kit.
Pick your scents and get the whole routine in one order.
Basics Bundle
$36.50
Shampoo + Body Wash and Soap.
Essential Bundle
From $53
Shampoo + Body Wash, Soap and The Body Scrubber.
Best value
Performance Bundle
$121
Shampoo + Body Wash, Soap, Hand Soap, Laundry Detergent, The Body Scrubber and The Scalp Scrubber. Free shipping.
Elite Bundle
$184
Everything in Performance, plus Shave Soap, Shave Brush and Double Edge Safety Razor. Free shipping.
Why regular soap isn't enough
Soap gets the surface. FLAME gets the pores.
Toxins, sweat, dirt and oils build up on your skin and settle deep in your pores. Most soap only gets the first part.
Dirty skin
Surface + pores
Environmental toxins, sweat, dirt and oils build up on the surface of your skin and deep in your pores.
Regular soap
Surface only
Cleans the surface and removes dirt and some toxins, but many stay behind in your pores.
FLAME
Surface + deep in the pores
Our activated charcoal blend attracts and removes toxins, carcinogens and dirt from the surface and deep within your pores.
From firefighters
Nothing else got the smoke out. FLAME did.
★★★★★
"I tried everything from washing multiple times to soaking my hair in shampoo to using lemon juice to strip the smell from my hair. I decided to try Flame and used it after live fire training. ONE wash....ONE!!! And the smell was out of my hair."
Jessica F. Verified, firefighter for almost 12 years
★★★★★
"I am a full time firefighter who has long found it hard to get the smell of smoke out of my hair and off my skin. I've tried many different soaps and shampoos with no great success... Holy smokes a product that actually does what it's supposed to! The smell was gone!"
Eric F. Verified, full-time firefighter
★★★★★
"This is by far the best soap for firefighters out there. Only soap that removes the structure fire smell on the first washing."
Cooper L. Verified buyer
★★★★★
"The only thing I've found that can get the smoke smell out of my hair right after a fire."
Genevieve G. Verified buyer
Activated charcoal
Small particles. Big impact.
Activated charcoal is covered in microscopic pores, like a tiny sponge. FLAME blends four types of activated charcoal, each with a different pore size, so it can catch particles both big and small.
01
Reaches in
Tiny charcoal particles work across your skin and down into your pores.
02
Attracts
The porous charcoal draws in toxins, dirt, oil and sweat.
03
Binds
Toxins stick to pores in the charcoal that are the right size to capture them, through a process called adsorption.
04
Rinses away
Charcoal and toxins wash down the drain, leaving your skin clean.
Same science.
Different places.
The best air filters use activated charcoal to trap airborne pollutants, toxins, odors and fine particles. FLAME puts that same science in your shower.
- Air filterCharcoal traps pollutants so cleaner air comes out the other side.
- FLAMECharcoal traps toxins and dirt so they rinse off your skin.
Live fire tested. Lab proven.
No longer detectable on the skin.
We test FLAME on real firefighters, not orange peels. Carcinogens, toxic industrial chemicals and gunshot residue were no longer detectable on the skin after using FLAME.
Live fire test, FDIC 2022
Shampoo + Body Wash
A firefighter from Eckert Fire Tactics wiped his whole body with a Safety Lab Plus test puck right after live fire training, then again right after showering with FLAME. The lab analyzed both on site.
Tested for
After fire
After FLAME
Benzeneknown carcinogen
Detected
Not detected
Tolueneindustrial chemical
Detected
Not detected
Other contaminants
Detected
Not detected
Safety Lab Plus, Inc., Decon Air/Chemical Analysis Report, ATR-FTIR spectroscopy. Sampled April 2022.
Our first live fire test
Marshall Fire
Our first live fire test was on a firefighter after the Marshall Fire, the largest mixed wildland and structure fire in Colorado history.
After the fire:
high carcinogen levels
high carcinogen levels
After FLAME:
almost identical to a clean, unused test puck
almost identical to a clean, unused test puck
Range test, January 2024
Hand Soap
A firefighter fired several guns with different ammunition, then washed his hands with FLAME Hand Soap. Wet swabs were taken before and after and checked under a 4K microscope by a gunshot residue expert at Safety Lab Plus.
Gunshot residue
present
present
No longer
detectable
detectable
Shop the filter
Swap your soap. Start today.
Every FLAME product has the same activated charcoal blend.
Most popular
Shampoo + Body Wash
$24
2-in-1 for hair and body. Less than 8% water, so a little goes a long way.
Soap
$12.50
The same charcoal blend in a 5 oz bar, for those who prefer a bar.
Hand Soap
$24
Range tested: gunshot residue no longer detectable after washing.
Laundry Detergent
$30
Enzymes plus the charcoal blend to wash toxins and odors out of your clothes.
Hear it from them
Real crews. Real results.
Shower accessories
Finish your shower setup.
FLAME works on its own. These just make the routine easier.
The Body Scrubber
$22
Silicone bristles help evenly spread FLAME so you get your whole body clean.
The Scalp Scrubber
$22
Silicone bristles work FLAME through thick or long hair, right down to the scalp.
The Loofah
$7
A large loofah that turns a little FLAME into a rich lather.
16 oz Locking Wall Dispenser
$60
Fill it, lock it, use it. Made for station showers and shared spaces.
Verified reviews
The smoke smell is gone.
★★★★★
"It used to take days and multiple rounds of shampoo to get rid of the smoke from my hair, but with Flame it was virtually unnoticeable after a single application."
Evan H. Verified buyer, after a brush fire
★★★★★
"After being on wildland fires and taking so much smoke my hair doesn't smell like it at all!!"
Jason G. Verified buyer
★★★★★
"We bought this for all our department members and for our stations... gets them smelling fresh instead of smelling like smoke for the rest of shift."
Aaron L. Verified, fire department
★★★★★
"This stuff works. I work in a Coker Unit in a Petroleum Refinery. This soap sheds the coke and carbon off in seconds. I finally feel clean leaving work."
Darby Verified buyer
Not a firefighter?
FLAME is for everyone.
Our customers include service members, construction workers, mechanics, police officers, plumbers, hunters, farmers, pest control techs and office workers. If you get dirty, FLAME gets you clean.
Shop nowVeteran & fire family owned
Made in America by a family that knows what's on you after a call.