Basics
Shampoo + Body Wash and Soap.
Activated charcoal decon
Wash off the smoke.
Regular soap only cleans the surface. FLAME's blend of four activated charcoals pulls smoke, grease, diesel, residue and dirt out of your pores. Built for people who get dirty for a living.
Built for the work you do
What's on you after work?
Pick your line of work. We'll show you what you're bringing home and the FLAME kit built for it.
Bundle and save
Build your decon kit
Pick your scents and get the whole routine in one order. Performance and Elite ship free.
$36.50
Essential
Shampoo + Body Wash, Soap and The Body Scrubber.
Performance
Shampoo + Body Wash, Soap, Hand Soap, Laundry, Body Scrubber and Scalp Scrubber. Free shipping.
Elite
Everything in Performance plus Shave Soap, Shave Brush and Safety Razor. Free shipping.
Why regular soap isn't enough
Soap gets the surface. FLAME gets the pores.
Toxins, sweat, dirt and oils build up on your skin and settle deep in your pores. Most soap only gets the first part. FLAME works like the activated charcoal in an air filter, except it's in your shower.
Dirty skinSurface + pores
Toxins, sweat, dirt and oil on top and down in the pores.
Regular soapSurface only
Cleans the top layer. A lot stays behind in the pores.
FLAMESurface + deep
Charcoal attracts and removes toxins and dirt from the pores.
- 01
Reaches in
Tiny charcoal particles work across your skin and down into your pores.
- 02
Attracts
The porous charcoal draws in toxins, dirt, oil and sweat.
- 03
Binds
Four charcoals with all pore sizes catch particles big and small through adsorption.
- 04
Rinses away
Charcoal and toxins go down the drain. You walk out clean.
46%
A 2021 study of 242 firefighters found that those who still smelled smoke on their skin after a fire had about 46% higher levels of PAHs, chemicals that include known carcinogens. If you can smell it, it's still on you.
Hoppe-Jones et al., "Evaluation of fireground exposures using urinary PAH metabolites," Journal of Exposure Science & Environmental Epidemiology, 2021.From firefighters
Nothing else got the smoke out. FLAME did.
★★★★★
"I tried everything from washing multiple times to soaking my hair in shampoo to using lemon juice to strip the smell from my hair. I decided to try Flame and used it after live fire training. ONE wash....ONE!!! And the smell was out of my hair."
★★★★★
"I am a full time firefighter who has long found it hard to get the smell of smoke out of my hair and off my skin. I've tried many different soaps and shampoos with no great success... Holy smokes a product that actually does what it's supposed to! The smell was gone!"
Live fire tested. Lab proven.
We test on people, not orange peels.
Carcinogens, toxic industrial chemicals and gunshot residue were no longer detectable on the skin after using FLAME.
Live fire test / FDIC 2022Shampoo + Body Wash
Benzene and toluene: gone.
A firefighter from Eckert Fire Tactics wiped his whole body with a Safety Lab Plus test puck right after live fire training, then again right after showering with FLAME. The lab analyzed both on site.
| Tested for | After fire | After FLAME |
|---|---|---|
| Benzeneknown carcinogen | Detected | Not detected |
| Tolueneindustrial chemical | Detected | Not detected |
| Other contaminants | Detected | Not detected |
Gunshot residue
Several guns, different ammo, then a wash with FLAME Hand Soap. Swabs checked under a 4K microscope by a GSR expert at Safety Lab Plus.
PresentNo longer detectable
Marshall Fire
Tested on a firefighter after the largest mixed wildland and structure fire in Colorado history.
High carcinogen levelsNear-identical to a clean puck
Hear it from them
Real crews. Real results.
Swap your soap. Start today.
The decon lineup
Every FLAME decon product has the same activated charcoal blend. Four scents: OG, Riptide, Conifer and Unscented.
Shampoo + Body Wash2-in-1 for hair and body. Less than 8% water, so a little goes a long way.
$24Details →
Bar SoapThe same charcoal blend in a 5 oz bar. Throw it in the truck, the locker or the go-bag.
$12.50Details →
Hand SoapGunshot residue no longer detectable after washing. Built for the shop sink and the range.
$24Details →
Laundry DetergentEnzymes plus the charcoal blend to wash toxins and odors out of work clothes.
$30Details →
Shave SoapCharcoal shave soap that whips into a thick foam. Less irritation, fewer bumps and less razor burn.
$20Details →
Seasonal Soap Bundle3 limited-scent decon bars with matching stickers. $3 from every bundle goes to partner non-profits.
$38Details →
Shower accessories
Finish your shower setup
FLAME works on its own. These make the routine easier, from the scalp down.
The Body ScrubberSilicone bristles help spread FLAME evenly so you get your whole body clean.
$22Details →
The Scalp ScrubberSilicone bristles work FLAME through thick or long hair, right down to the scalp.
$22Details →
The LoofahA large loofah that turns a little FLAME into a rich lather.
Locking Wall DispenserFill it, lock it, use it. Made for station showers, locker rooms and shared spaces.
$60Details →
Shave BrushSoft synthetic bristles that whip FLAME Shave Soap into a thick lather.
$24Details →
Safety RazorA single-blade safety razor for a smooth shave with fewer bumps and less razor burn.
$25Details →
Verified reviews
One wash. Done.
4.89
★★★★★ 475 reviews"This stuff works. I work in a Coker Unit in a Petroleum Refinery. This soap sheds the coke and carbon off in seconds. I finally feel clean leaving work."
Darby / Verified buyer"We bought this for all our department members and for our stations... gets them smelling fresh instead of smelling like smoke for the rest of shift."
Aaron L. / Verified, fire department"After being on wildland fires and taking so much smoke my hair doesn't smell like it at all!!"
Jason G. / Verified buyer"It used to take days and multiple rounds of shampoo to get rid of the smoke from my hair, but with Flame it was virtually unnoticeable after a single application."
Evan H. / Verified buyerDepartments, units & crews
Outfitting a whole station?
Fire departments, government agencies, military units and company crews buy FLAME by the case. Get free samples for your team, wholesale pricing, and locking wall dispensers for shared showers.
Who we are
Made in America by a family that knows what's on you after a call.
"If we do little things every day, like replace our personal care products with ones that remove toxins, we can all be living cleaner and healthier lives for ourselves and our families."
Tara / Founder & CEO
Veteran and fire family owned. Built for firefighters, and for anyone else who brings the job home on their skin. If you get dirty, FLAME gets you clean.
Made in USALive fire tested4 activated charcoalsNatural ingredients