OG
Fresh, light mint
Eucalyptus, citrus and spearmint, balanced with amber and sequoia woods.
Pick OG
Better Than Black Friday 2026
Better Than Black Friday Sale
Better Than Black Friday Buy one, get one 50% off
FLAME Shampoo + Body Wash in all four scents. Get any two 8 oz bottles and the second one is half off. Why wait for Black Friday?
Code EARLYBF
How FLAME works
Soap gets the surface. FLAME gets in your pores.
What you work around settles into your pores. Most soap only cleans the top layer. FLAME Shampoo + Body Wash has four types of activated charcoal with all pore sizes, and it works like the charcoal in an air filter.
-
01
Reaches in
Tiny charcoal particles work across your skin and into your pores.
-
02
Grabs it
Porous charcoal draws in dirt, oil, sweat and residue.
-
03
Rinses away
It all goes down the drain. You walk out clean.
Built for the work you do
What's on you after work?
FirefightersSmoke, soot, benzene
MilitaryGunshot residue, burn pit smoke
ConstructionConcrete dust, silica, tar
OilfieldCrude, coke, diesel
MechanicsMotor oil, grease, brake dust
Pest controlSpray residue, attic dust
OutdoorsCampfire smoke, fish, mud
EveryoneSweat, grime, odor
Get yours, second one 50% offIf you get dirty, FLAME gets you clean.
Build your pair
Pick your two scents
Bottle 1
Bottle 2 · 50% off
Your pair
OG$24
Riptide$24 $12
Total with EARLYBF$36
Pairs
Code EARLYBF is applied when you add from here. Every second 8 oz bottle is 50% off. EARLYBF can’t be combined with other discounts.
Complete your routine
Add to your order
Four scents
Same charcoal. Your scent.
Every bottle has the same blend of four types of activated charcoal with all pore sizes. Pick the scent you like, or try two.
Riptide
Warm & beachy
Woody, light and airy palo santo with a soft blend of cedarwood, sandalwood and patchouli.
Pick Riptide
Conifer
Woodsy
Balsam, blue spruce and cedarwood with crisp apple and smoky birch.
Pick Conifer
Unscented
No added scent
Nothing but clean.
Pick UnscentedBundle and save
Build your decon kit
Pick your scents and get the whole routine in one order.
Basics
Shampoo + Body Wash and Soap.
Essential
Shampoo + Body Wash, Soap and The Body Scrubber.
Performance
Shampoo + Body Wash, Soap, Hand Soap, Laundry, Body Scrubber and Scalp Scrubber.
Elite
Everything in Performance plus Shave Soap, Shave Brush and Safety Razor.
Swap your soap. Start today.
The decon lineup
Every FLAME decon product has the same activated charcoal blend. Four scents: OG, Riptide, Conifer and Unscented.
Shampoo + Body Wash2-in-1 for hair and body. Less than 8% water, so a little goes a long way.
$24Details →
Bar SoapThe same charcoal blend in a 5 oz bar. Throw it in the truck, the locker or the go-bag.
$12.50Details →
Hand SoapGunshot residue no longer detectable after washing. Built for the shop sink and the range.
$24Details →
Laundry DetergentEnzymes plus the charcoal blend to wash toxins and odors out of work clothes.
$30Details →
Shave SoapCharcoal shave soap that whips into a thick foam. Less irritation, fewer bumps and less razor burn.
$20Details →
Seasonal Soap Bundle3 limited-scent decon bars with matching stickers. $3 from every bundle goes to partner non-profits.
$38Details →
Shower accessories
Finish your shower setup
FLAME works on its own. These make the routine easier, from the scalp down.
The Body ScrubberSilicone bristles help spread FLAME evenly so you get your whole body clean.
$22Details →
The Scalp ScrubberSilicone bristles work FLAME through thick or long hair, right down to the scalp.
$22Details →
The LoofahA large loofah that turns a little FLAME into a rich lather.
Locking Wall DispenserFill it, lock it, use it. Made for station showers, locker rooms and shared spaces.
$60Details →
Shave BrushSoft synthetic bristles that whip FLAME Shave Soap into a thick lather.
$24Details →
Safety RazorA single-blade safety razor for a smooth shave with fewer bumps and less razor burn.
$25Details →
46%
A 2021 study of 242 firefighters found that those who still smelled smoke on their skin after a fire had about 46% higher levels of PAHs, chemicals that include known carcinogens. If you can smell it, it's still on you.
Hoppe-Jones et al., "Evaluation of fireground exposures using urinary PAH metabolites," Journal of Exposure Science & Environmental Epidemiology, 2021.From firefighters
Nothing else got the smoke out. FLAME did.
★★★★★
"I tried everything from washing multiple times to soaking my hair in shampoo to using lemon juice to strip the smell from my hair. I decided to try Flame and used it after live fire training. ONE wash....ONE!!! And the smell was out of my hair."
★★★★★
"I am a full time firefighter who has long found it hard to get the smell of smoke out of my hair and off my skin. I've tried many different soaps and shampoos with no great success... Holy smokes a product that actually does what it's supposed to! The smell was gone!"
Live fire tested. Lab proven.
We test on people, not orange peels.
Carcinogens, toxic industrial chemicals and gunshot residue were no longer detectable on the skin after using FLAME.
Live fire test / FDIC 2022Shampoo + Body Wash
Benzene and toluene: gone.
A firefighter from Eckert Fire Tactics wiped his whole body with a Safety Lab Plus test puck right after live fire training, then again right after showering with FLAME. The lab analyzed both on site.
| Tested for | After fire | After FLAME |
|---|---|---|
| Benzeneknown carcinogen | Detected | Not detected |
| Tolueneindustrial chemical | Detected | Not detected |
| Other contaminants | Detected | Not detected |
Gunshot residue
Several guns, different ammo, then a wash with FLAME Hand Soap. Swabs checked under a 4K microscope by a GSR expert at Safety Lab Plus.
PresentNo longer detectable
Marshall Fire
Tested on a firefighter after the largest mixed wildland and structure fire in Colorado history.
High carcinogen levelsNear-identical to a clean puck
Verified reviews
One wash. Done.
4.89
★★★★★ 475 reviews
"This stuff works. I work in a Coker Unit in a Petroleum Refinery. This soap sheds the coke and carbon off in seconds. I finally feel clean leaving work."
Darby / Verified buyer"We bought this for all our department members and for our stations... gets them smelling fresh instead of smelling like smoke for the rest of shift."
Aaron L. / Verified, fire department"After being on wildland fires and taking so much smoke my hair doesn't smell like it at all!!"
Jason G. / Verified buyer"It used to take days and multiple rounds of shampoo to get rid of the smoke from my hair, but with Flame it was virtually unnoticeable after a single application."
Evan H. / Verified buyerHear it from them
Real crews. Real results.
Sale questions
Good to know
What's included?
Buy one 8 oz FLAME Shampoo + Body Wash and get a second one 50% off. It works with all four scents: OG, Riptide, Conifer and Unscented.
How do I get the deal?
Add your bottles from this page and code EARLYBF is applied for you. You can also enter EARLYBF at checkout.
Can I mix scents?
Yes. Pick any two scents. The lower-priced bottle in each pair is the one that's 50% off, and all 8 oz bottles are the same price.
Can I buy more than two?
Yes. Every second bottle is 50% off, so four bottles means two are half off.
Does it work with other discounts?
No. EARLYBF can't be combined with other discount codes or sales.
Does it work on other sizes or bundles?
No. The deal is for 8 oz Shampoo + Body Wash bottles only, not the 64 oz, single use packs or bundles.
Who we are
Made in America by a family that knows what's on you after a call.
"If we do little things every day, like replace our personal care products with ones that remove toxins, we can all be living cleaner and healthier lives for ourselves and our families."
Tara / Founder & CEO
Veteran and fire family owned. Built for firefighters, and for anyone else who brings the job home on their skin. If you get dirty, FLAME gets you clean.
Made in USALive fire tested4 activated charcoalsNatural ingredients
Shampoo + Body Wash
Better Than Black Friday Sale
Buy one, get one 50% off
Code EARLYBF